annual report

Objective:

The annual report should covey the same emotion one gets when purchasing a pair of Levi’s, a product which exceeds expectations of reliability, comfortability, and durability. The annual report should be received naturally, in a way which understands individual investors and is fitting to their individual needs. Levi’s longevity proves it is a company that understands its contemporary context, and because of over one hundred years of expertise, adapts to the needs of the industry.

Process:

Laying out type for this report was a key part of the process. I wanted to make sure the information was clear, but I also wanted to practice stretching the limits of readability, using less critical information to further emphasize important statistics.

Outcome:

Throughout this project, the final printed version was constantly in the front of my mind, details such as the size of the type, where the binding would land, and how I could build a professional looking product. I was very pleased with the final version.